Choosing the right packaging style is important if a brand wants to stand out and be known as a business to buy from. The packaging will ensure the product is protected, and it will also advertise it to the consumer base. Custom telescopic boxes are trending as they are able to protect products and draw people to them.
The packaging includes two pieces that aim to keep the product safe. It is customized to stand out to the target audience, convincing them to trust the brand and buy what it is selling.
What is a telescopic box?
This is packaging that is made of two interlocking sections. This includes a base tray along with an overlapping lid. These slide vertically over one another, similar to how a telescope does. The packaging can be used to package a range of products, including luxury items, oddly shaped products, etc.
The following looks at the styles, benefits, and how to pick the right telescopic box:
Different style telescopic packaging
There are different style telescopic boxes available that a brand can choose from. It is important to select the one that aligns with the needs of the product and the brand.
The following are some common style boxes available:
● Full Telescope Design: The lid covers the base totally, giving the box a complete double layer of safety across all side walls. The style can suit heavy-duty shipping and premium electronics.
● Partial Telescope Design: The lid of this box is shallower. It covers only part of the base, whilst some of it is exposed. Shoeboxes and packaging where visual contrast needs to be present suit this style.
● Full Telescope Half Slotted Box: This box includes both halves that have slotted flaps on the top along with the bottom. The box assembles quickly with tape or glue. It is used for shipping fresh products.
● Double Cover or Interlocking Bases: This includes a central four-sided cardboard tube body along with separate top and bottom caps. Huge machinery and heavy equipment can be placed in the box.
Custom dimensions
The packaging is customizable, and a brand can get it in an adjustable and expandable size according to the needs of the product. There are some versions that let two ends or pieces slide together so that varying lengths and depths can be adjusted, such as for long artwork, mirrors, etc.
A brand gets a box that fits its product in carefully after measuring the product to get the perfect dimensions. The product remains stable, and customers receive it in the condition they are expecting, as it will be placed in the right box suitable for its needs.
Sturdy packaging material
These boxes are made to secure the products that will be placed in them. They are made with high-quality and durable materials that immediately give an image of quality even before people open the box and check out the product.
The packaging is often made with rigid paperboard, heavy chipboard, and corrugated cardboard that give it a strong and durable structure that conveys luxury to the target audience. Products are protected in the box, including sensitive items.
The box can be made with Kraft paper as well if a business wants to convey sustainability to the target audience, letting them know the brand is responsible. Organic products such as skincare items with natural ingredients can be placed in a box like this.
The lid overlaps the packaging’s base; therefore, the vertical sides can be doubled in cardboard thickness. The packaging has exceptional crush resistance as well as stacking strength, ensuring the product is kept safe.
Premium packaging design
The packaging design immediately lets people know a premium and high-end product is in the box that should be bought. People are even able to get a good unboxing experience with this packaging type.
The smooth, sliding friction that the lid makes when it is lifted from the base excites people and lets them know a high-end product is in the box. Brands even customize the box with colors and designs to make it look more appealing.
For instance, if a brand is packaging high-end cosmetic products, it can include white or rose gold on the box to convey purity and luxury. If there are electronic products, the packaging can include silver and white to give the image of modernity.
If an organic product is being packaged, a brand can add a shade of green, such as forest green, to let people know a natural or organic product is in the packaging.
Choosing the right box
A brand will need to select the right box for the needs of the product to ensure it remains secure in it.
The full telescope design is able to give maximum side-wall reinforcement as well as impact resistance. It can therefore package fragile products.
The partial telescope design is simpler for people to open the box often. Footwear can be placed in this style of box.
A brand must ensure the product fits properly in the box. Therefore, it is important to measure the length, width, plus height of the product. If you need to include bubble wrap and foam or custom inserts, space should be left for these. These can effectively hold the product more securely and ensure it stays stable so that customers receive the item in excellent condition.
Custom rigid boxes such as telescopic boxes are trending as they are available in a range of styles suiting the needs of the product. The packaging is strong and made with high-quality material to ensure the product does not get damaged.
Brands even customize the packaging in a unique way according to their needs to ensure the product is recognized by the target audience. People will notice the box and will be more likely to trust the brand and buy from it whilst ignoring the competition. A brand will even add its consistent brand details, such as its logo, to help people know it exists in the market.
